Management and Technology for Toyota Motors - MyAssignmenthelp

Question: Discuss about the Management and Technology for Toyota Motors. ` Answer: Manufacturing: Toyota Motors has started their journey as one of the most recognizable Japanese automotive manufacturers headquartered in Toyota, Japan. After the emergence of entire business this particular organization has achieved immense brand identity and image due to the innovative process of product manufacturing. The primary principle of Toyota and their product system is providing the customers superior quality of vehicles in affordable price range. As a result, people having average income status can easily afford this product (Toyota.com 2017). While manufacturing the product Toyota intends to use lean technology with the help of which the brand has minimized their percentage of product wastage. Toyota production system can be considered as integrated socio-technological system with the help of which the manufacturers can produce eco-friendly products by controlling the carbon emission. In addition, the manufacturers have implemented automation technology in the starring with the help of which vehicles motion can be stopped at any danger (Toyota.com 2017). Toyota has rendered the idea of steering wheel sensor that can save the life of drivers as well as rider at the time of accident. On the other hand, General motors has rendered numerous innovative technologies in their manufacturing process in order to become major threats for its competitors. The technology of remote vehicle shut down has reduced the efforts of riders. The riders do not have to put any additional effort in shutting down the doors (Gm.com 2017). In addition, the impact of lean manufacture has reduced the rate of environmental pollution as well. GM has rendered a smoke consumption sensor in their wheel that saves the environment from being polluted by smokes and carbons. However, in order to compare the manufacturing process of two different brands, it can be evaluated that GM has primarily focused on keeping the environment free from pollution. On the other hand, the primary purpose of Toyota is to give the riders special reliefs after riding the car (Gm.com 2017). After implementing technology in manufacturing process both the two brands have achieved an international image and reputation in t he global market. Marketing: Providing the quality of service process is not the only way to achieve brand identity and brand image. Besides maintaining product quality a particular business organization has to maintain an effective marketing configuration for developing the product in a new cycle. As per the market configuration of Toyota, the marketing executives of Toyota tend to follow advertising and sales promotion. As the advertising platform the media advertisement has also been given major priority. The realm of social media is vast and wide (Sierzchul et al. 2012). After launching a new product the marketing managers intend to introduce their brand in the social media page. As a result, people belonging to different geographical boundaries get to know the reliability of products and services. On the other hand, sales promotion is another tools that enables to render the customers closer to the service providers of Toyota. In the social media pages the target customers get the scope to make any comment regarding the quality of brands and services (Al-Alawi and Bradley 2013). The international marketing strategy that Toyota has used for introducing their brand in the global market includes penetration strategy. With the help of market penetration strategy the marketing managers believe in long term commitment. While making the products the managers tend to invest large amount of money in order to maintain product sustainability. On the other hand, the marketing managers decide to invest sufficient amount for the purpose of promotional activities. On the other hand, Rawlinson and Wells (2016) stated that GM should use the advancement of social media more effectively in order to create a demand in the automobile industry. The marketing managers of this particular brand are more dependent on giving advertisement to the electronic media for drawing the attention of different age group of people. The business value of GM has implies that social media is convenient only for the young generation. Therefore, people belonging to other age group cannot get an update regarding the products and services if the marketing managers concentrate only on social media (Bennett and Sharpe 2014). Sales promotion is another part of marketing configuration where the sales executives of GM can get direct feedback from the customers (Mom 2012). Therefore, in order to place the brand in the international market this particular organization would have to enhance the rate of social media users. The marketing managers would have to introduce their brands in the social media so that the brand can expand their entire wings in other countries widely. The international business strategy that GM tends to use for the purpose of promotion includes skim strategy. This particular strategy is otherwise named as low risk exporting. The primary purpose of skim strategy is to minimize the investment of resources to get high rate of return. GM marketing executives do not intend to invest large amount of money for the promotional purpose. Organization: An effective organizational structure primarily follows three main components including complexity, formalization and centralization. Toyota intends to follow these three fundamental components while running their entire business process. As per the structure of complexity this particular organization maintains an organizational hierarchy based on which the employees have to maintain the decision of higher authority. Operation manager, assistant managers and supervisors are the three primary functions under which an employee of Toyota has to work. On the other hand, among the three major components GM tends to follow formalization. This particular component helps the business organization to maintain a professional approach among the employees. This particular approach always helps the employees to maintain a professional outlook. The business experts of Toyota have recruited one IT socialist for every single department. The role of that IT specialist is to handle sudden technologica l barriers (Bennett and Sharpe 2014). The finance department of Toyota tends to maintain financial database with the help of technology so that data cannot be mismatched and lost. At the same time, the organization intends to implement encryption process so that important data cannot be leaked to unauthorized persons. It is undeniable that General Motors as well intends to follow the entire operation process by using the advancement of technology. The human resource managers while maintaining the recruitment process tend to follow advanced technology for communicating with the new applicants (Mom 2012). As per the organizational theory Toyota has implemented several leadership theories at the workplace. Leadership theories imply motivation theory, trait theory to encourage the employees towards service innovation. Organizational behavior is a micro-view which focuses on the perceptions, values, motivation, personality, status, leadership, and power of employees. The business leaders of Toyota maintain participative form of leadership style in order to maintain organizational behavior at the workplace. On the other hand, GM managers intend to follow autocratic form of leadership style at the workplace in order to avoid biased decision while making business strategy and policy. Employees are appraised as per the level of their performance (Rawlinson and Wells 2016). Automatically the existing workers tend to follow a proper organizational behavior. Reference List: Al-Alawi, B.M. and Bradley, T.H., 2013. Review of hybrid, plug-in hybrid, and electric vehicle market modeling studies.Renewable and Sustainable Energy Reviews,21, pp.190-203. Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014.Principles of marketing. Pearson Australia. Bennett, D.C. and Sharpe, K.E., 2014.Transnational corporations versus the state: The political economy of the Mexican auto industry. Princeton University Press Gm.com. 2017.General Motors | Official Global Site | GM.com. [online] Available at: https://www.gm.com [Accessed 30 May 2017]. Mom, G., 2012.The electric vehicle: Technology and expectations in the automobile age. JHU Press. Rawlinson, M. and Wells, P., 2016.The new European automobile industry. Springer. Sierzchula, W., Bakker, S., Maat, K. and Van Wee, B., 2012. Technological diversity of emerging eco-innovations: a case study of the automobile industry.Journal of Cleaner Production,37, pp.211-220. Toyota.com. 2017.New Cars, Trucks, SUVs Hybrids | Toyota Official Site. [online] Available at: https://www.toyota.com [Accessed 30 May 2017].