British Airways Essay Example | Topics and Well Written Essays - 1000 words

British Airways - Essay Example The concept of organizations developing to global citizenship has been developed in the recent past to ensure that organizations have an input on the societies they are in. Usually, the main purpose of why an organization exists is to make profit for the shareholders. However, this is not all, organizations are obliged to take care of the people that sustain it in different aspects ion order to have a corporate social responsibility. Therefore, according to the World Economic Forum, corporate global citizenship refers to the adoption of real and lasting contributions by a corporate body to societies apart from making profits for the shareholders. The organization should be able to take care of the stakeholders at all levels, these includes the customers, the suppliers, the community in which they operate, aid organizations and governments. It is becoming clear that the act of corporate global citizenship is becoming a corporate norm. The organizations have been under intense pressure to comply with the community expectations ad at the same time remain profitable, the pressure may not be direct but it is evident. This concept has in the recent years shifted from the acts of philanthropy, public relations or legal compliance to become more of a corporate strategy with an aim of creating a corporate name for the organization driven by values. It is therefore necessary for companies to adhere to these provisions in order to maintain not only a corporate image but also a social image that demonstrates to the world that the organization has an input. A company that is a good global citizen should be capable of participating in community development as well as supporting the government through developments. (Nelson, 2005).. Such a company should be able to devote its resources in developing the community around them; this ca n be majorly done through initiation of projects and programs that facilitate development. Global Citizenship Policy of British Airways The airline has reached the community in several different ways. Firstly, they have developed a charitable affiliation called Flying Start that is a joint initiative with Comic Relief. The main purpose of the aid organization is to help children undergoing through hard times across the world. The organization has left a big mark in the lives of many children and their families all around the globe. The second initiative is the establishment of a Community Learning Centre, which was opened around 1999 and has seen more than seventy eight thousand people get training (British Airways 2012). The centre has focused on training the community on information and communication technology, environmental education, language trainings, and customer service among others. The airline has also been on the forefront in supporting charitable organizations both loca lly and internationally, so far they have reached out in support for over forty organizations. One major and recurring impact has been through Dream Flight, which takes seriously ill children and disabled from the United Kingdom for a vacation to Orlando, United States. There is support accorded to street children through a program called Railway Children, several children found in the streets and especially those who live on railway platforms in the United Kingdom have benefited. The airline goes beyond to take care of the wild life through the David Sheldrick Wildlife Trust that takes care of orphaned wildlife in Kenya; the initiative has played a critical role in the conservation of elephants (British Airways 2012). British Airways has developed a number of partnerships with the community where they have an input in the development both within the United Kingdom and within other countries. The major areas that the airline has focused on include, in education and youth development , colleague engagements, conservation and emergencies. The staff is very instrumental in providing

The War on Drugs and U.S. Foreign Policy Essay -- American Drug Policy

Introduction The War on Drugs has been a common phrase in the United States for many decades. What exactly does this mean and how does it shape U.S. foreign policy? The War on Drugs can be defined as the systematic and aggressive policy that is determined to undermine and stop the flow of illegal drugs into the United States. This policy is backed by several U.S. institutions including the Central Intelligence Agency (CIA), Federal Bureau of Investigation (FBI), Drug Enforcement Administration (DEA), U.S. Army, U.S. Coast Guard, and U.S. Customs. Also, included in this list are the numerous local law enforcement agencies across the country. The U.S. government has instituted the following ways for enforcing its foreign drug policy: interdiction, eradication, legislative reform. Interdiction is the attempt to stop drugs as they are en route to the United States. This remains to be a formidable task; because of the enormous size of the United States, policing its vast borders has proven to be extremely difficult. For example, the United States has over 12,000 miles of shoreline, through 300 ports of legal entry, and over 7,500 miles of border with Canada and Mexico. The jurisdiction of these border points fall under all of the above mentioned agencies and military branches. Herein lays the first problem of foreign policy on drugs, determining which agency/branch has rightful control over which part of the border. The DEA and FBI have overlapping roles in when it comes to enforcing drug policy. Miscommunication often happens when attempting to interdict drugs because of overlapping jurisdiction between two governme nt agencies. According to the Drug Policy Alliance, the United States has spent over $25 billion on s... ...ment with local towns to pinpoint the appropriate crops to be exterminated. Strong legal punishment is needed to deter would be drug traffickers from committing crimes. All of these crucial steps need to be followed in order to start winning the war on drugs. Works Cited http://www.druglibrary.org/schaffer/library/basicfax.htm#q7 http://www.cia.gov/cia/publications/factbook/geos/co.html#Econ http://www.usdoj.gov/dea/pubs/intel/02006/#4c http://www.tni.org/drugs/pubs/drugsum.htm http://www.drugpolicy.org/news/02_12_03fuzzy.cfm http://www.drugpolicy.org/global/drugpolicyby/latinamerica/ http://www.drugwarfacts.org/military.htm http://www.drugwar.com/interdiction.shtm http://www.fpif.org/briefs/vol6/v6n22andes.html http://www.globalpolicy.org/empire/intervention/2004/0512colombia.htm http://www.tni.org/drugs/research/airbridg.htm

Ontela Pickdeck A Essay

I would focus in priority on the teenagers, then on the young professionals and ultimately on the parents and the elderly. As a matter of fact, teenagers are the part of the population both most sensitive to fad phenomena and best at using new technologies. 1) Regina, the Teen First segment to target The teenagers’ generation is and has always been very sensitive to fashion. Moreover, immerged in the Internet Age since their childhood, they will always be looking for the state-of-the-art device or application (and will always have the time to do it). Thus they will be curious about the Ontela PickDeck for its revolutionary aspect and its ability to link all their devices rapidly. If their friends install the application they will surely do so. On the other hand, they are very good at using new technologies so they will not have the apprehension of dealing with that one. More importantly, they will be the PickDeck best ambassadors to their parents (segment most difficult to target) afterwards, and able to install it for them. The segment’s main default is that they do not own their own money. 2) Steve, the Young Professional Second segment to target The young professionals’ generation did not grow with the Internet Age so they master it a bit less. They are less curious and have less time so they would use it only if they can see a competitive advantage for their work but they generally work in the old-fashioned way. They will focus on the following qualities of the application: the rapid-sharing, the ease of use and the fact they can use it from everywhere. They would follow the movement if the application was spreading among their colleagues. The main default of this segment is their lack of time both to study advertisement and to learn how to use the application (relatively high apprehension to use it). 3) Sarah, the Parent Last segment to target The parents’ generation does not understand anything about new technologies. They generally cannot even use a third of their devices’ options. However, once installed on their smartphones they will certainly enjoy it. A non-exhaustive defaults’ list of the segment may contain: The high apprehension to use such an application The lack of time to consider buying it The low sensitivity to fads The inability to install it themselves That is why PickDeck needs children as ambassadors 2) Create positioning statements for you two first chosen target personas 1) Regina, the Teen Key themes: A state-of-the-art technology A permanent connection everywhere, at any time A connection with all your friends via social networks Ambassadors to the family â€Å"My new product PickDeck is the state-of-the-art way to have the pictures you take directly available on all your devices and social networks. Everywhere, anytime, the wireless technology will allow you to keep sharing your best moments with your friends and family.† 2) Steve, the Young Professional Key themes: A permanent connection everywhere, at any time A fast and efficient application An easy-learning application Time â€Å"My new product PickDeck is the easiest way to upload the pictures you take automatically on your devices, it is definitely time-efficient. Everywhere, anytime, the wireless technology will allow you to keep improving your efficiency and sharing with your customers and friends.†

Colgate Palmolive Financial Analysis - 967 Words

COLGATE-PALMOLIVE ANALYSIS Section I - Business Overview Colgate-Palmolive is a leading consumer products company with businesses in two main product segments – Oral, Personal and Home Care; and Pet Nutrition. The company operates in more than 200 countries and this geographic diversity and balance help to reduce the Company’s exposure to businesses and other risks in any one country or part of the world. The company’s main competitors are Proctor amp; Gamble (PG), Johnson amp; Johnson (JNJ), Church Dwight amp; Company (CHD) and Clorox amp; Company (CLX). Section II – Ratio Analysis Return On Equity (ROE) The ROE has declined for Colgate-Palmolive from 93% in 2008 to 72% in 2010. But the debt to equity ratio has declined from†¦show more content†¦Though current ratio does not take into account future sales and other cash inflows in future, the declining trend might be a problem if it continues in the future. Quick Ratio The quick ratio reflects on a company’s ability to meet its current liabilities without liquidating inventories that could require markdowns. It is a more stringent test of liquidity than the current ratio and may provide more insight into company liquidity in some cases. For Colgate-Palmolive, the quick ratio has declined from 0.73 in 2008 to 0.58 in 2010. While this does not necessarily mean a problem, a higher current ratio and quick ratio analysis will mean that the company will not have difficulty in meeting its short-term obligations from its operations and not by liquidating its assets. Section IV Conclusions The ratio analysis indicates mostly positive outlook for Colgate-Palmolive as most of the measures look healthy. The ROE has reduced by increasing assets and reducing liabilities, the cash conversion cycle has decreased and the days payables outstanding has increased. But Dupont analysis indicates that profitability and efficiency have become lower. 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